03 November 2008

Frustration-Free Packaging

This is a great idea. Not so much because of the difficulties you might encounter in opening packaging — a good pair of scissors is enough, more often than not — but because so much of product packaging is designed to be attractive for display at retail, or to demonstrate a particular product feature, or deter theft, or to serve any number of other promotional purposes that are no longer as necessary when you're ordering a product sight unseen, and the decision-making process that such packaging is meant to influence has already been made.

What's important here is that this will reduce waste — for not the least of reasons that printed cardboard packaging generally isn't recyclable in the same way that a plain corrugated cardboard box is. I hope this catches on.

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