21 February 2009

The Atlantic

I've started reading The Atlantic again, after many years. I'm not sure if I picked up a copy in a Doctor's office, or my wife brought home one left on the train, but it has piqued my interest enough to persuade me to subscribe. (My wife reads it, too — she gets irritated with me if I start reading an issue but put it aside, where it might sit for weeks.) I rarely read it from cover to cover, but there's always something of interest.

I think the tipping point might have been the smart redesign the magazine recently unveiled, including the an updated version of a version of the logo that dates back to the 1930s (the idea of which appeals to my anachronistic instincts). The covers haven't been particularly inspired (too much stock photography, not enough imagination), but this type-driven one was an exception. It was one of those rare occasions when I saw a piece of design work and thought "you know, that's just how I would have done that."

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