Yale

Yale University Press is abandoning its' distinctive logo, which was designed by the legendary Paul Rand. Most people probably won't recognize his name, but you probably see his work almost any day — Rand designed the logos for IBM, Westinghouse, ABC, and the UPS logo that was used for almost forty years. And many, many others too numerous to list here.

I'm not sure what it is I like about this logo (I'll bet only a designer of Rand's stature could have gotten away with it), but it certainly shows more imagination and distinction than just setting the word "Yale" in type.